Clicks vs. Links

SOLVED
Go to solution
FEFM
Rookie
0 Votes

The total number of links clicked is higher than the number of clicks shown. What is the difference between the two?

1 ACCEPTED SOLUTION
William_A
Administrator
0 Votes

The number shown in the click portion of the email's reporting overview is just for a unique click within the email. The number shown for the links drilldown are the unique clicks per each link

 

The difference is :

Click rate: among the openers of your email, how many clicked at least one link.

VS

Click-Through Distribution: among your links, which ones got clicked at least once by a clicker contact.

 

For more info on how click reporting works, make sure to check out our main article on the topic

 

 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

1 REPLY 1
William_A
Administrator
0 Votes

The number shown in the click portion of the email's reporting overview is just for a unique click within the email. The number shown for the links drilldown are the unique clicks per each link

 

The difference is :

Click rate: among the openers of your email, how many clicked at least one link.

VS

Click-Through Distribution: among your links, which ones got clicked at least once by a clicker contact.

 

For more info on how click reporting works, make sure to check out our main article on the topic

 

 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
JUN 27
Boost Your Email Results with Segmentation & Personalization
2PM - 3PM EST
JUL 10
Getting Started with the Constant Contact Community
2PM - 3PM EST