Cost

[WesE]

how can I reduce cost...145/mo is out of control....when I joined it was 19.99 a month and I don't do anything different

[William_A · Accepted solution]

Hello @WesE ,

When you first started, you probably had significantly less contacts and were on the cheapest plan at the time (Email), which would've resulted in the original subscription cost. Over the years you've grown your contact numbers significantly, and your plan has increased to the Email Plus plan. With that said, there's a few things you can / should do to make sure you're getting a more amicable price. 

Firstly, I'd strongly recommend deleting and unsubscribing your recommended-for-removal bounces. Based on your last email, this could significantly reduce your contact tier and improve your open rate and delivery quite a bit. 

You can use segmentation to filter out contacts who've chronically not opened your emails. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list. There's also our pre-built low engagement segmentation, which you can use to re-engage those specific contacts that rarely if ever open your emails.

Another way to save a significant amount of money would be to go with a 6 or 12-month prepayment. You can get 10% or 15% off respectively (20% or 30% if non-profit) by going with one of these prepay setups. This can be done from within your account, but if you'd like additional guidance and insight you may wish to reach out to our Billing team directly.

My final suggestion would be to change your account plan to one of the currently available plans, from the Email Plus plan you've been grandfathered into. If you're not seeing the option to do this directly within your account, I'd advise speaking with the Billing team so they can make the conversion for you. 

See also:
Billing FAQ