Difference between landing page and campaign

SOLVED
Go to solution
BernhardK5
Rookie
0 Votes

I do not fully understand / grasp the difference between landing page and a campaign... what is the actual benefit of creating a landing page versus creating a campaign? 

1 ACCEPTED SOLUTION
William_A
Administrator

Hello @BernhardK5 ,

 

A landing page is a type of campaign. Campaigns include emails, surveys, social posts, automation series, etc.

 

A landing page is like a little single-page website that can be used for provide easily accessible redirect links, various bits of information, sign-up forms, online store specials, etc. A landing page wouldn't really replace the other campaign types, as each campaign type serves a separate service.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

1 REPLY 1
William_A
Administrator

Hello @BernhardK5 ,

 

A landing page is a type of campaign. Campaigns include emails, surveys, social posts, automation series, etc.

 

A landing page is like a little single-page website that can be used for provide easily accessible redirect links, various bits of information, sign-up forms, online store specials, etc. A landing page wouldn't really replace the other campaign types, as each campaign type serves a separate service.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
JUN 27
Boost Your Email Results with Segmentation & Personalization
2PM - 3PM EST
JUL 10
Getting Started with the Constant Contact Community
2PM - 3PM EST