Email 'Opens' Tracking

[OlliaY]

I ma wondering why the system does not keep track of each time the same user refers back in an email.

I am noticing that a recipient will open and then the next day re-open.  This system is erasing data on the first click by this recipient and then only reporting the second or even third opening as the only opening.

How to fix this?

[William_A · Accepted solution]

Hello @OlliaY ,

An email's Unique Opens will only show the contact's most recent open of the email. To see all the times we've tracked their opening - assuming they've allowed the invisible 1x1 pixel image to load up in the email so it can be tracked - you'd want to look at the email's All Opens report. 

For more info on how emails' open rates are tracked and calculated, please see our main article on the subject.