I saw under segment, there are some pre-built segments. Does anyone know what is the criteria for "most engaged"? Thanks
Hello @YanK60 ,
The algorithms used to determine engagement levels work on a number of elements, open rate being the starting point, and also incorporating elements like clicks, frequency of opens, etc.
Can you be a little bit more detail? Like how many times or percentage of open/open rates or how many clicks will be counted as most engaged? Thank you
Not really since the algorithm adjusts for the frequency of your sends as well. "High engagement" can differ greatly between someone that sends 1 email a month versus someone that sends 1 or more emails a day, how many links are included in those emails, and a lot of other factors.
Thank you very much for your answer
YanK60 thanks for asking. I have the same question.
William, I am designing and composing a winback email with survey. I need to decide whether or not to include "somewhat engaged" in distribution. What do you suggest?
I would say yes, if your goal is to get them more involved with your content, or to interest them in purchasing / donating.
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