For the pre-built segment, what is the criteria for “most engaged”

[YanK60]

I saw under segment, there are some pre-built segments. Does anyone know what is the criteria for "most engaged"?  Thanks

[William_A]

Hello @YanK60 ,

The algorithms used to determine engagement levels work on a number of elements, open rate being the starting point, and also incorporating elements like clicks, frequency of opens, etc.

[YanK60]

Can you be a little bit more detail? Like how many times or percentage of open/open rates or how many clicks will be counted as most engaged? Thank you

[William_A]

Not really since the algorithm adjusts for the frequency of your sends as well. "High engagement" can differ greatly between someone that sends 1 email a month versus someone that sends 1 or more emails a day, how many links are included in those emails, and a lot of other factors.

[YanK60]

Thank you very much for your answer

[MarilynM035]

YanK60 thanks for asking. I have the same question. 

William, I am designing and composing a winback email with survey. I need to decide whether or not to include "somewhat engaged" in distribution. What do you suggest?

[William_A]

I would say yes, if your goal is to get them more involved with your content, or to interest them in purchasing / donating.