How Can I Improve Email Open Rates in Constant Contact?

[LukeS602]

Hi everyone,

I’ve been using Constant Contact for a while to send out email campaigns, but I’ve noticed that my open rates have been lower than expected. I’ve tried a few different strategies, like personalizing the subject lines and segmenting my audience, but I’m still not seeing the improvement I hoped for.

Are there any tips or best practices within Constant Contact that can help boost open rates? I’m especially interested in any features or techniques that might optimize my emails for better engagement.

Thanks!

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[DavidFischerSolutionsForGrowth]

Hi Luke,

Open rates can be affected by many things. Could be subject lines, content, appearance, call to action, segmentation and so on. So that I can provide some meaningful advice, please reply with links to 3-4 of your emails, so we can more specific.
In the meantime, you can take a peek at this article about subject lines and this other article about email marketing trends that discusses subject lines.