How do you segment your audience?

Segmenting your audience into like-minded groups is key to making your marketing stand-out. Keynote speaker and leader, Scharrell Jackson, harped on the importance of breaking up your business’ audience into separate segments and developing personalized messaging for these different groups.

There are a few different ways to create custom segments using Constant Contact. How do you currently segment your audience to maximize the effectiveness of your marketing?

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73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

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