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Internal Newsletter being marked as SPAM

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NickB439
Rookie
0 Votes

Hi! Our internal newsletter is being blocked as unsafe and is ending up in our employees' SPAM folders. Is there any way to fix this? Thank you!

1 ACCEPTED SOLUTION
William_A
Administrator
0 Votes

Hello @NickB439 ,

 

I'd strongly advise setting up self-authentication since you're sending using an address with your own, unique domain, and sending it internally - AKA to others within your domain. With all the delivery gatekeeping and anti-spam/malware safeguards in place, it's necessary for businesses using an ESP to have this in place.

 

If you're also needing to apply safelisting (or have your IT apply it), here's what the processes entail:

 

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.

 

See also:

Email Authentication FAQ


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

1 REPLY 1
William_A
Administrator
0 Votes

Hello @NickB439 ,

 

I'd strongly advise setting up self-authentication since you're sending using an address with your own, unique domain, and sending it internally - AKA to others within your domain. With all the delivery gatekeeping and anti-spam/malware safeguards in place, it's necessary for businesses using an ESP to have this in place.

 

If you're also needing to apply safelisting (or have your IT apply it), here's what the processes entail:

 

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.

 

See also:

Email Authentication FAQ


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
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