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Number of Opens

JulieL162
Rookie
0 Votes

For the past few months the amount of OPENS has dropped dramatically.  We used to have 40-50% rate, but has now dropped to 3-5%.  Does Constant Contact know why this would be happening?  Thank you.

Top Answer
William_A
Administrator

Hello @JulieL162 ,

 

I would recommend speaking with our delivery team , as that dramatic of an open rate decrease screams delivery issues to me. One thing that I immediately noticed was that you have your own domain, so you may want (or need) to consider switching to self-authentication to ensure the best delivery.


1 REPLY 1
William_A
Administrator
0 Votes

Hello @JulieL162 ,

 

I would recommend speaking with our delivery team , as that dramatic of an open rate decrease screams delivery issues to me. One thing that I immediately noticed was that you have your own domain, so you may want (or need) to consider switching to self-authentication to ensure the best delivery.


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William A
Community & Social Media Support
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