Number of Opens

JulieL162 · ‎10-05-2022

For the past few months the amount of OPENS has dropped dramatically. We used to have 40-50% rate, but has now dropped to 3-5%. Does Constant Contact know why this would be happening? Thank you.

William_A · ‎10-05-2022

Hello @JulieL162 ,

I would recommend speaking with our delivery team , as that dramatic of an open rate decrease screams delivery issues to me. One thing that I immediately noticed was that you have your own domain, so you may want (or need) to consider switching to self-authentication to ensure the best delivery.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

Casual Conversations: What's your go-to playlist?

Ready, Set, Send Reflections

Just Getting Started?

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.