Open and click rates

[KweiQ]

I have decent open rates, sometimes even higher than 60%, but my click rates are dismal, around 3-4%. It’s as if when they see the content of the newsletter, they lose interest. Very discouraging.

[William_A · Accepted solution]

Hello @KweiQ ,

I'd recommend taking a look at some of the pointers in this advice article. If you'd like live help implementing these, or would like some 1:1 guidance, our general phone support is also available. If you're wanting greater insight on your particular content, then I'd advise looking into either our Marketing Advisor or Specialist premium services.