Opting out of a single newsletter

[ChristC6]

We are a church with multiple departments and ministries. Each ministry sends out a newsletter to their group of people (i.e. Women's Ministry, Pastor's Newsletter, Kid's Ministry, etc.) We have found that when someone unsubscribes from one newsletter, they are automatically unsubscribed from everything. How can we change this so that someone is only unsubscribing from the one newsletter they no longer want to receive? Thanks!

[William_A · Accepted solution]

Hello @ChristC6 ,

When a contact unsubscribes they're unsubscribing from your emails as a whole, meaning you cannot send them any further emails unless they resubscribe. When we receive an unsubscribe request from a contact, we legally have to honor it. 

Using the Update Profile system, you can include this as an alternative link in your email footer, which contacts can select to update their list membership, based on the lists you make viewable and editable. If multiple list options are available in your UP form, those options will also appear on the unsubscription confirmation page, as an alternative for contacts that click the unsub link in the footer.

Remember that not all lists need to be included in the UP / unsub setup. Contacts will only be able to manipulate their list membership for the ones you've explicitly selected to be available, viewable options. Contacts will simply see those available lists' names on the UP form / unsub confirmation page, and be able to decide if they'd prefer one of those.