Overview: Email reporting

SOLVED
Go to solution
UCCoM1819
Rookie
0 Votes

Why don't Constant Contact statistics update consistently? For example, last night I looked at the number of opens for a campaign and then checked this afternoon and the number of opens was the same. However, when I looked at the list of people who opened the campaign, I could see a large number of people who opened the campaign between last night and this afternoon (they were not repeat opens), yet these were not counted in the opens.

1 ACCEPTED SOLUTION
William_A
Administrator
0 Votes

Hello @UCCoM1819 ,

 

Your email's open rate will only reflect unique opens, not all opens, so those numbers won't be changing if the same people are regularly looking back at your emails. Additionally, updates to sent emails' reporting will diminish in frequency over time to avoid server overloads. For the first 48hrs, all data should be updating at least every 10-15 min, then after the first week it'll begin updating much, much less frequently. It will, however, continue to track that info as long as you have an actively paid account.

 

Also, keep in mind that opens tracking requires the 1x1 pixel tracking image to be downloaded / viewed in the email program - so if these new openers or their email clients aren't allowing images to display then it won't be able to reflect on the email's reporting.

 

See also:

Email reporting overview


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

1 REPLY 1
William_A
Administrator
0 Votes

Hello @UCCoM1819 ,

 

Your email's open rate will only reflect unique opens, not all opens, so those numbers won't be changing if the same people are regularly looking back at your emails. Additionally, updates to sent emails' reporting will diminish in frequency over time to avoid server overloads. For the first 48hrs, all data should be updating at least every 10-15 min, then after the first week it'll begin updating much, much less frequently. It will, however, continue to track that info as long as you have an actively paid account.

 

Also, keep in mind that opens tracking requires the 1x1 pixel tracking image to be downloaded / viewed in the email program - so if these new openers or their email clients aren't allowing images to display then it won't be able to reflect on the email's reporting.

 

See also:

Email reporting overview


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here
Polls
How confident are you about the effectiveness of your current marketing strategy?

Top Choice: Not confident at all (65%)

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Jun 05
Constant Contact Community Walkthrough and Demo
2PM - 3:00 PM EST