Let's Play Bingo in Week 4 of the Ready, Set, Send Challenge!

Overview: Email reporting

SOLVED
Go to solution
UCCoM1819
Rookie
0 Votes

Why don't Constant Contact statistics update consistently? For example, last night I looked at the number of opens for a campaign and then checked this afternoon and the number of opens was the same. However, when I looked at the list of people who opened the campaign, I could see a large number of people who opened the campaign between last night and this afternoon (they were not repeat opens), yet these were not counted in the opens.

1 ACCEPTED SOLUTION
William_A
Administrator
0 Votes

Hello @UCCoM1819 ,

 

Your email's open rate will only reflect unique opens, not all opens, so those numbers won't be changing if the same people are regularly looking back at your emails. Additionally, updates to sent emails' reporting will diminish in frequency over time to avoid server overloads. For the first 48hrs, all data should be updating at least every 10-15 min, then after the first week it'll begin updating much, much less frequently. It will, however, continue to track that info as long as you have an actively paid account.

 

Also, keep in mind that opens tracking requires the 1x1 pixel tracking image to be downloaded / viewed in the email program - so if these new openers or their email clients aren't allowing images to display then it won't be able to reflect on the email's reporting.

 

See also:

Email reporting overview


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

1 REPLY 1
William_A
Administrator
0 Votes

Hello @UCCoM1819 ,

 

Your email's open rate will only reflect unique opens, not all opens, so those numbers won't be changing if the same people are regularly looking back at your emails. Additionally, updates to sent emails' reporting will diminish in frequency over time to avoid server overloads. For the first 48hrs, all data should be updating at least every 10-15 min, then after the first week it'll begin updating much, much less frequently. It will, however, continue to track that info as long as you have an actively paid account.

 

Also, keep in mind that opens tracking requires the 1x1 pixel tracking image to be downloaded / viewed in the email program - so if these new openers or their email clients aren't allowing images to display then it won't be able to reflect on the email's reporting.

 

See also:

Email reporting overview


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Challenge: Week 3 - Audience Building

    Your email list is a valuable asset for your business. Let's learn the importance of growing it.

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
OCT 24
Engage and Convert: The Email and Social Media Power Play
2PM - 3PM EST