Hi @ChristopherP0. Looking at your account, I do not see any engagement segments that we can test with. Could you please create these segments so we can further assist you?
Hello Caitlin:
I am using the Constant Contact Pre-Defined segments.
https://app.constantcontact.com/pages/contacts/ui#segments
===
Recent mailings using the "Least" engaged segments show me.
I would expect to see those "300ish" opens be moved out of the "Least Segment" and up into the "Somewhat" after I hit the REFRESH before each mailing, and yet so far as I can tell, they all seem to remain in the Least Segment?
Remember that these pre-defined segments are a set portion of your contacts. Meaning, that they won't be moving to moderate or high engagement, if the contacts already in those pre-defined segments are still beating them on the metrics used.
Ahhh
Thats a rather significant point.
So Less-Active does NOT equal INACTIVE?
But is some unknown conglomeration of the two together..
I need a 4th category to be able to prune my lists properly...
Your best option in that regard may be to do a specific segmentation with criteria like to really drill down the contacts that aren't engaging with your material at all:
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