Segmenting the Unsubscribes by Topic of Interest

[Breitenbush]

hi everyone - i am trying to segment our unsubscribes - like i see when i am a customer and i am about unsubscribe myself from a newsletter about diets but then they ask if want to be on the (1) organic food newsletter, (2) the exercise painlessly newsletter), or (3) no more newsletters.

We want to divide ours like this:
(1) Keep me on the main newsletter list.
(2) Keep me on the fundraising newsletter list. 
(3) Remove me from fundraising newsletters.
(4) Remove me from all newsletters. 

right now it looks like people have only one option - the big unsubscribe and we dont want to lose them just because we are fundraising for our end of year donations - which is also our capital campaign 

[William_A · Accepted solution]

Hello @Breitenbush ,

When a contact unsubscribes, they're unsubscribing from all of your lists. This is done reasonably straightforward to ensure compliance with various anti-spam laws, federal and international. 

Using the Update Profile system, you can include this as an alternative link in your email footer, which contacts can select to update their list membership, based on the lists you make viewable and editable. If multiple list options are available in your UP form, those options will also appear on the unsubscription confirmation page, as an alternative for contacts that click the unsub link in the footer.

Remember that not all lists need to be included in the UP / unsub setup. Contacts will only be able to manipulate their list membership for the ones you've explicitly selected to be available, viewable options. Contacts will simply see those available lists' names on the UP form / unsub confirmation page, and be able to decide if they'd prefer one of those.

See also:

Unsubscribed contacts overview