Sent a test email campaign and it goes to everyone's junk folder???

[user573466]

Did a test email to see how it opens for a few trusted and 'opted in' contacts and the email goes directly to junk??? This won't work. What have we done incorrectly???

[William_A · Accepted solution]

Hello @user573466 ,

Here are some general best practices for deliverability. If this is an email to internal contacts (i.e. those who share a work domain with you), then the lack of our standard live-send authentication associated with the test emails, combined with a lack of self-authentication from you may be causing the issue. Without at least some level of authentication, email security programs may treat a 3rd party service sending emails, posing as coming from your email address, as highly suspicious.

Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - particularly self-authentication since you have you own domain.

If you'd like to learn more about safelisting, and what it entails:

Safelisting domains in a security system

Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.