Unsubscribe error

[AHAM.com]

I see in an old 2022 answer that you have to create a landing page so you can send the mistakenly-unsubscribed-contact an email with a link to the landing page. Surely there's some easier way to re-subscribe them. What is it?

[William_A · Accepted solution]

Hello @AHAM.com ,

You don't have to make an entirely separate landing page form, but it is one of the easiest methods, since it's the contact just resubbing themselves without any further action from you.

If a contact has been marked as unsubscribed from you, you'll need to go through the resubscription process. However the easiest method for a contact to resubscribe to you would be for them to go through one of your existing sign up forms (if applicable), either a landing page form or one coded into your website.

If they’re unable to get signed back up through a sign up form or through the resub email, you can request our Review team do a manual override of the unsubscription. You’ll need to get an email directly from the contact explicitly stating they want to be resubscribed. Then you’ll need to call into the Review team, and follow their processes from there.

Since there are a number of legal and Compliance-related elements to unsubscribing and resubscribing, we have to make sure one of these three processes is followed.