Hi,
How do I send a one off email just to none openers? I have over 20 folders & would like to send a special email, maybe to dig deeper, ask what they want info on, so I can change what they had originally.
Solved! Go to Solution.
When you say "none openers" are you referring to non-openers, as in people who didn't open your most recent email? Or are you referring to contacts that haven't opened any of your emails?
The setup process will be a bit different depending on which, but the end goal is the same- re-engagement.
For targeting your most recent email's non-openers, you'll want to follow these steps:
For targeting contacts that haven't opened any emails, follow these steps:
Depending on how many contacts you have, and how many other segments are also being calculated across our servers, there may be a delay in the segment's generation. However, the email will only send, once the calculation is done. If you schedule the email for much later, then the segment will recalculate at the time of the sendout. Another option for segmentation would be to utilize our pre-built Least Engaged segmentation, and send to that instead.
Hello @KeithD4 ,
Resending an email to non-openers will depend on how long ago the original was sent. We have several support articles regarding resending emails available:
Since email in general has to comply with anti-spam laws, there are some restrictions on these functionalities. In some instances, it won't be the same email campaign, you'll have to make a copy and a new list, and send the separate copy to the specific list instead. Make sure to check the articles for step-by-step and visual guidance on these different resend methods.
Hi William,
thank you for the above.
I did however want to send a new email to none openers aimed at finding out if we could do anything that may make it more inviting to open.
I didn’t want to just resend an old newsletter to none openers.
could you please advise again.
thank you 🙏🏻
keith
When you say "none openers" are you referring to non-openers, as in people who didn't open your most recent email? Or are you referring to contacts that haven't opened any of your emails?
The setup process will be a bit different depending on which, but the end goal is the same- re-engagement.
For targeting your most recent email's non-openers, you'll want to follow these steps:
For targeting contacts that haven't opened any emails, follow these steps:
Depending on how many contacts you have, and how many other segments are also being calculated across our servers, there may be a delay in the segment's generation. However, the email will only send, once the calculation is done. If you schedule the email for much later, then the segment will recalculate at the time of the sendout. Another option for segmentation would be to utilize our pre-built Least Engaged segmentation, and send to that instead.
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