Use another field as a fallback when a merge field is blank

Campaign Contributor
0 Votes

In some cases the first name field is a legal or proper name and the contact has provided us a preferred name. We would like to use the preferred name as the greeting for these contacts. However, since many contacts don't have both fields filled out we need the option for a fallback chain.

For example:

The greeting is set to: Hi {preferred_name}
If preferred_name is blank, then the greeting is: Hi {first_name}

and if first_name is also blank, the greeting becomes: Hi friend

0 Votes

Hello @user364260 ,


Since "Preferred Name" sounds like a custom field, not something we have by default, it wouldn't have functionality with the Greeting Tag function. Custom fields are included in emails via Insert Contact Details, whose fallbacks are explicitly typed out.


It may be better to treat the First Name as "preferred name" if that's how you prefer to address your contacts, and if they have a different legal name you're wishing to include in your contacts' details, you can have that as the custom field.

William A
Community & Social Media Support
Campaign Contributor
0 Votes

Yes, I understand how the functionality currently works; that was the reason for submitting the feature request.

Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Aug 07
Constant Contact Community Walkthrough and Demo
2:00 PM - 3:00 PM EST
Jul 25
Webinar: Master Your Digital Marketing Metrics
2:00 PM - 3:00 PM EST