What are the best practices for crafting a compelling call-to-action for email sign-ups?


“Join our list” and  “Sign up” are two of the most common phrases used on buttons found in a sign-up form. The call-to-action is short and to the point, but it’s also not the whole picture. Everything from the location of your sign-up form, your branding, and the supporting copy are used to persuade your potential contacts to click that button. One of our favorite best practices is to make it clear how often and what kind of content you send so that your future contacts know what they can expect from you, but we want to hear from you too! What has been a successful combination for your sign-up form?


Pro tip: Your social media followers may respond to slightly different content than those that stumble onto your home page through search engine results, so a good strategy is to create multiple sign-up forms to live in different places around the web so that you can customize the content of your sign-up form to a specific audience. 

Need some creative ideas to help grow your list? Check out this article on List Growth 101!


When prompting subscribers to sign up, it is important to be both clear and specific about what they’ll receive and what they are agreeing to. Instead of using a generic “Sign up” phrase, try using more descriptive language such as “Subscribe to receive weekly tips and exclusive offers.” This may include perks like exclusive content, discounts, updates, or expert insights. For instance, you could say “Get insider tips delivered to your inbox every month.” If there is a time-sensitive offer or limited availability, make sure to mention this in your call to action. For example, you could say, "Sign up now to receive a 10% discount on your first order."

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