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What are the most relevant email design tips for email marketers?

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VanessaM7330
Employee

There are so many templates to choose from and so many customization options in the email designer. Which email design tips are the most relevant for email marketers?

3 ACCEPTED SOLUTIONS
Abigail_S
Administrator

Creating and designing your own emails can be fun and stressful! Follow these tips to help you create the best email and make it a successful send!

 

  • Ensure your email lands in the inbox by creating an eye-catching subject line. If you think about all the emails that land in your customers inbox, they're more likely to gravitate towards the ones with fun subject lines and this will allow them to click on it and interact with your email.
  • Design your own email template or use some of our premade templates to get you started! You want your email to be on brand, eye-catching, and indicate a clear story. Feel free to let your creativity shine here! Your personal touch is going to be the key differentiator between your email and the rest of the customers inbox. 
  • Next, actually write your email. Try including a sign-up button in your email and take advantage of pop-up forms to get more interaction. 
  • Share your email to social media. This is a great way to target a bigger audience. You may find there are some people who aren't on your email list, but they follow you on social media. The more you can cast your email marketing net, the merrier! 
  • Lastly, view the results of your email on your Email Details page and see how people interacted with your emails. This allows you the gauge what's working and what's not with your audience. 

Still not sure where to start? Take a look at this guide:

View solution in original post

Chris-S
Administrator

Here are some key email design tips I have come across that have really helped. 

  1. Mobile Responsiveness: ensure your emails are responsive and look good on smaller screens. Use a mobile-responsive template or test your designs across different devices.
  2. Clear Call-to-Action (CTA): Make sure your CTA stands out and is clear. 

  3. Eye-catching Subject Line: Your subject line is what recipients see first. Make it compelling and relevant to increase open rates.

  4. Personalization: Personalize your emails whenever possible. Address subscribers by their name and segment your email list to send targeted content.



Looking to level up your email template designs? Share your email campaigns in Template Feedback & Inspiration and receive valuable advice from Constant Contact experts and industry peers!


Template Feedback & Inspiration

View solution in original post

DavidFischerSolutionsForGrowth
Community Coach

The tips shared above are spot-on. Remember to keep the message simple and include enough call-to-action buttons for your audience to click and get information easily. Don’t make your reader work to understand your message. Constant Contact’s templates are great in that they have clean designs and easy to read fonts. Use them as a starting point.

 

Know your audience when designing your email. For our technical clients, our emails are designed very cleanly, our graphics provide technical information concisely and we include videos and downloadable brochures since we know those elements get the most response from our clients’ technical customers.

 

For some of our other clients, such as those in recreation or retail industries, we create emails for our clients that are colorful, with more images and easily digestible blocks of information. We sometimes incorporate small gifs for eye-catching effects. Gifs can be created in Canva (which Constant Contact links to) but they need to be used sparingly and need to be well executed.

 

Reach out if you have any questions. I’m always here to help.



David Fischer

Solutions for Growth

Schedule a call - https://bit.ly/ScheduleDavidCall


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

View solution in original post

3 REPLIES 3
Abigail_S
Administrator

Creating and designing your own emails can be fun and stressful! Follow these tips to help you create the best email and make it a successful send!

 

  • Ensure your email lands in the inbox by creating an eye-catching subject line. If you think about all the emails that land in your customers inbox, they're more likely to gravitate towards the ones with fun subject lines and this will allow them to click on it and interact with your email.
  • Design your own email template or use some of our premade templates to get you started! You want your email to be on brand, eye-catching, and indicate a clear story. Feel free to let your creativity shine here! Your personal touch is going to be the key differentiator between your email and the rest of the customers inbox. 
  • Next, actually write your email. Try including a sign-up button in your email and take advantage of pop-up forms to get more interaction. 
  • Share your email to social media. This is a great way to target a bigger audience. You may find there are some people who aren't on your email list, but they follow you on social media. The more you can cast your email marketing net, the merrier! 
  • Lastly, view the results of your email on your Email Details page and see how people interacted with your emails. This allows you the gauge what's working and what's not with your audience. 

Still not sure where to start? Take a look at this guide:

Chris-S
Administrator

Here are some key email design tips I have come across that have really helped. 

  1. Mobile Responsiveness: ensure your emails are responsive and look good on smaller screens. Use a mobile-responsive template or test your designs across different devices.
  2. Clear Call-to-Action (CTA): Make sure your CTA stands out and is clear. 

  3. Eye-catching Subject Line: Your subject line is what recipients see first. Make it compelling and relevant to increase open rates.

  4. Personalization: Personalize your emails whenever possible. Address subscribers by their name and segment your email list to send targeted content.



Looking to level up your email template designs? Share your email campaigns in Template Feedback & Inspiration and receive valuable advice from Constant Contact experts and industry peers!


Template Feedback & Inspiration

DavidFischerSolutionsForGrowth
Community Coach

The tips shared above are spot-on. Remember to keep the message simple and include enough call-to-action buttons for your audience to click and get information easily. Don’t make your reader work to understand your message. Constant Contact’s templates are great in that they have clean designs and easy to read fonts. Use them as a starting point.

 

Know your audience when designing your email. For our technical clients, our emails are designed very cleanly, our graphics provide technical information concisely and we include videos and downloadable brochures since we know those elements get the most response from our clients’ technical customers.

 

For some of our other clients, such as those in recreation or retail industries, we create emails for our clients that are colorful, with more images and easily digestible blocks of information. We sometimes incorporate small gifs for eye-catching effects. Gifs can be created in Canva (which Constant Contact links to) but they need to be used sparingly and need to be well executed.

 

Reach out if you have any questions. I’m always here to help.



David Fischer

Solutions for Growth

Schedule a call - https://bit.ly/ScheduleDavidCall


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

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