There are so many templates to choose from and so many customization options in the email designer. Which email design tips are the most relevant for email marketers?
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Creating and designing your own emails can be fun and stressful! Follow these tips to help you create the best email and make it a successful send!
Still not sure where to start? Take a look at this guide:
Here are some key email design tips I have come across that have really helped.
Clear Call-to-Action (CTA): Make sure your CTA stands out and is clear.
Eye-catching Subject Line: Your subject line is what recipients see first. Make it compelling and relevant to increase open rates.
Personalization: Personalize your emails whenever possible. Address subscribers by their name and segment your email list to send targeted content.
Exciting news! Announcing our latest offering, Campaign Builder. Create stunning email campaigns effortlessly and efficiently with our intuitive tool!
The tips shared above are spot-on. Remember to keep the message simple and include enough call-to-action buttons for your audience to click and get information easily. Don’t make your reader work to understand your message. Constant Contact’s templates are great in that they have clean designs and easy to read fonts. Use them as a starting point.
Know your audience when designing your email. For our technical clients, our emails are designed very cleanly, our graphics provide technical information concisely and we include videos and downloadable brochures since we know those elements get the most response from our clients’ technical customers.
For some of our other clients, such as those in recreation or retail industries, we create emails for our clients that are colorful, with more images and easily digestible blocks of information. We sometimes incorporate small gifs for eye-catching effects. Gifs can be created in Canva (which Constant Contact links to) but they need to be used sparingly and need to be well executed.
Reach out if you have any questions. I’m always here to help.
David Fischer Solutions for Growth Schedule a call - https://bit.ly/ScheduleDavidCall Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
---|
Creating and designing your own emails can be fun and stressful! Follow these tips to help you create the best email and make it a successful send!
Still not sure where to start? Take a look at this guide:
Here are some key email design tips I have come across that have really helped.
Clear Call-to-Action (CTA): Make sure your CTA stands out and is clear.
Eye-catching Subject Line: Your subject line is what recipients see first. Make it compelling and relevant to increase open rates.
Personalization: Personalize your emails whenever possible. Address subscribers by their name and segment your email list to send targeted content.
Exciting news! Announcing our latest offering, Campaign Builder. Create stunning email campaigns effortlessly and efficiently with our intuitive tool!
The tips shared above are spot-on. Remember to keep the message simple and include enough call-to-action buttons for your audience to click and get information easily. Don’t make your reader work to understand your message. Constant Contact’s templates are great in that they have clean designs and easy to read fonts. Use them as a starting point.
Know your audience when designing your email. For our technical clients, our emails are designed very cleanly, our graphics provide technical information concisely and we include videos and downloadable brochures since we know those elements get the most response from our clients’ technical customers.
For some of our other clients, such as those in recreation or retail industries, we create emails for our clients that are colorful, with more images and easily digestible blocks of information. We sometimes incorporate small gifs for eye-catching effects. Gifs can be created in Canva (which Constant Contact links to) but they need to be used sparingly and need to be well executed.
Reach out if you have any questions. I’m always here to help.
David Fischer Solutions for Growth Schedule a call - https://bit.ly/ScheduleDavidCall Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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