A good newsletter inspires customers to trust your company and aims to keep your customers engaged. Your newsletter can include educational content, news about the industry your company operates within, updates about your company, and any other fun or informative topics that position you as a leader in your field. Our Use Email Newsletters to Engage with Your Audience post goes over the building blocks of a successful newsletter, in great detail.
Try to avoid making products and sales the focus, and instead try to provide value. That said, it’s totally okay to briefly mention solutions your company offers where it applies, or reference your website to encourage customers to visit.
Here are some examples of topics you could include.
Industry News:
- New technological advancements that might affect your industry
- Major acquisitions or mergers of companies within the industry
- New laws or regulations that affect your industry, your products, or your customers
Educational Content:
- A tutorial on how to use one of your most complex products
- Insightful comments from a thought leader relevant to your business
- Content that brings awareness to a cause that's important to you or your company's mission
Company Updates:
- The launch of a new product line
- Discontinuing a product line
- A fun event that your company is throwing or sponsoring
To learn more about creating your first newsletter, read our Fill a newsletter-style email with engaging content help center article.
Constant Contact offers a variety of newsletter templates to help jumpstart your project. Some templates use a two-column layout with multiple short paragraphs in each column. These templates are perfect for newsletters with lots of different topics to discuss.
Some templates allow you to focus on one major topic to really drive home your point.
Whatever your goals are, Constant Contact has a newsletter template that works for you!