Solved: What is considered a "Opened" email? - Constant Contact Community

SteveC907 · ‎09-21-2022

When someone receives an email and views it from the reading pane of their email client, without clicking on it, does this count as an "Opened"?

William_A · ‎09-21-2022

Hello @SteveC907 ,

Opens are tracked based on a 1x1 pixel transparent image inserted automatically on all email campaigns. If the recipient's "reading pane" doesn't allow images to download / show, then the open won't be able to be tracked.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

William_A · ‎09-21-2022

Hello @SteveC907 ,

Opens are tracked based on a 1x1 pixel transparent image inserted automatically on all email campaigns. If the recipient's "reading pane" doesn't allow images to download / show, then the open won't be able to be tracked.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

SteveC907 · ‎09-21-2022

Thank you for the prompt reply. That explains why some of my customers tell me they saw my email but my campaign shows that they never opened it.

What is considered a "Opened" email?

The Power of Direct Subscriber Feedback: Measuring Customer Satisfaction

The Unintentional Humor of Spam Emails

How to Create Images of Multi-Page PDFs

Just Getting Started?

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.