What's the difference between a newsletter and an email?

[JoAnneC97]

I used Constant Contact back in the day when newsletters were all the rage. Now I've been asked to write a newsletter for a pickleball related business. Yet...it seems like Constant Contact doesn't even use the word "newsletter". It's all about emails. Can someone please explain the evolution of this? And maybe what the differences/similarities there are between the two? Thanks in advance for your help!!!!

[William_A · Accepted solution]

Hello @JoAnneC97 ,

"Newsletter" is essentially a design / aesthetic term for how an email can appear. You might design an email in the form of a card, an announcement, a poster, an advertisement page, plain-text, an open letter, or some other setup. 

If you'd like some pointers on design or some tips for getting started, I'd recommend following along with this article when you're creating your email. When you have the time, we also have a Getting Started guide (also available in video format). You're also welcome to call our general support so they can work 1:1 with you, and also screenshare while you're logged into your Constant Contact account.

You may also want to consider making a "master template" version of this campaign, and add it to a folder on its own. That way you can easily find it to copy it for future editing and usage. Otherwise, you can also hire our designers to create a template for you based on your branding, as well as a higher level design service with significantly more customizability and capability for unique design elements.

[JoAnneC97]

thanks for the info!!!!!