Over half of my subscribers do not receive my email newsletters. What should they put in the email contact list to get them?
What should recipients put in their email to receive my newsletters?
1 reply
Best reply by William A
Hello @PastorSteveS7 ,
Here are some general best practices for deliverability. Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up self-authentication since you're sending using an address with your own, unique domain. With all the delivery gatekeeping and anti-spam/malware safeguards in place, it's necessary for businesses using an ESP to have this in place.
If you'd like to learn more about safelisting, and what it entails:
- Safelisting domains in a security system
- Safelisting email addresses in an email client or security system
If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.
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