What should recipients put in their email to receive my newsletters?

[PastorSteveS7]

Over half of my subscribers do not receive my email newsletters. What should they put in the email contact list to get them?

[William_A · Accepted solution]

Hello @PastorSteveS7 ,

Here are some general best practices for deliverability. Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up self-authentication since you're sending using an address with your own, unique domain. With all the delivery gatekeeping and anti-spam/malware safeguards in place, it's necessary for businesses using an ESP to have this in place.

If you'd like to learn more about safelisting, and what it entails:

• Safelisting domains in a security system
• Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.

See also:

Email Authentication FAQ