Nurture Leads, Build Loyalty, and Sell More With a Real Estate Newsletter

[Nick_S]

This article was revised and shortened from the original version by Sarah Bricker Hunt, published on the Constant Contact Blog.

Do you want to connect with clients more effectively? You can when a real estate newsletter is part of your online marketing strategy. Email newsletters offer a unique platform for connecting with potential leads, as well as current and former clients.

Adding a compelling real estate newsletter as part of a real estate marketing plan will help you nurture leads, make more sales, and create repeat clients. Constant Contact’s real-estate specific email templates can make it fast and easy to create and send a newsletter your recipients will look forward to reading.

What to include in a real estate email newsletter

Your real estate newsletter should include five basic elements:

• Strong, compelling content - Your newsletter should extend beyond mere sales pitches. Include skimmable headers and diverse content such as community news or trends in real estate that provide value and help build a personal connection with your clients.
• An eye-catching subject line - The subject line is your first impression. Keep it short, unique, and clear about what the reader will gain by opening the email. Techniques such as incorporating deadlines can significantly increase engagement. 
• An uncluttered, visually-appealing appearance - Ensure your email newsletter mirrors a printed one, with a clear, logical layout that's easy to navigate and concise. Avoid overloading it with content and large text blocks, as online reading habits differ. Maintain consistency by using the same template, occasionally updated for seasons, and align the design elements—like logos and color schemes—with your real estate brand's other platforms.
• Contact information and relevant links - Make sure your newsletter includes accurate contact information, website, and social media links. You can embed an engaging social media post or add a clickable icon. Regularly post quality content to be seen as an active, dedicated agent.
• A call-to-action - End your newsletter with a clear call to action (CTA) that aligns with your goals, such as generating referrals. Avoid overwhelming your readers with multiple CTAs, as this can come off as pushy. Instead, keep it straightforward, for example: "Have you heard about our client referral program? Refer a new client who closes on a property within six months, and receive a cash reward! Learn more here."

📣 12 Tips to Create a Good Email Subject Line

Using a real estate newsletter template

Constant Contact offers a variety of real estate-specific templates that make the process fast and simple.

Using a Constant Contact real estate newsletter template is easy.

1. Choose a design.
2. Customize with a drag, drop, and click interface — choose colors and fonts to match your brand’s look and feel.
3. Plug in your content.
4. Add stock images or your own photos.
5. Send!

Constant Contact’s real estate newsletter templates make it easy to create scannable, compelling content.

Constant Contact email templates are mobile-responsive, ensuring your message reaches today’s smartphone users. After sending your newsletter, you can track opens, link clicks, and bounced emails, providing insights to refine your future marketing strategies.

When to send your real estate newsletter

Ultimately, it’s up to you. The main goal here is consistency. Instead of sending one-off emails from time to time, create a schedule and stick to it. Typical schedules are weekly, bi-weekly, or monthly, but you could also consider seasonal newsletters or another schedule that fits your niche.