The word "Marketing" doesn't feel right because it has so many negative connotations.

CorkyS
Rookie
0 Votes
Anything that has a tinge of marketing manipulation is something I try to avoid in my own presentations - not always successfully.  (I don’t even like the word “marketing.”) I’m an extremist in that way.  I won’t do a $4.99 approach knowing that it is actually a manipulation (though there are exceptions).  So understanding that this is where I’m coming from should help the one reading this to ignore me.  LOL!   I’m the one who shrinks at the thought of saying; “This discount is only good for two weeks.”  Or something is free but only for a limited time.   I don’t think anyone really cares, but I’m addressing my understanding of the psychology that is applied to marketing.   For me, I want to apply full tilt honesty and kindness, always.  I'm want to bring good into the world, not only through my products, but with the way they are presented.  I have a few years left to offer that.  :-). So what can I do?  I can open the window of opportunity to potential customers.  I can let them know what is available and tell them enough about it so they can see its value.  And I constantly question myself; "Am I manipulating, am I being honest, am I being kind."  I'd like to leave this word this way.  
0 REPLIES 0
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here
Polls
How confident are you about the effectiveness of your current marketing strategy?

Top Choice: Not confident at all (74%)

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Share your marketing campaign with other small business experts and gather valuable tips and feedback to improve your email newsletters, social campaigns, and more. Add @CTCTHelp to your post and we will share it on social media for additional feedback!