is it a good idea to segment my general list?

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i have a general list of about 8000 emails.  


I want to segment them by what people are buying from my webiste.


So if someone buys a car from my website is it a good idea to have them on my general mailing list and then on a special list for just people that buy cars?    is there a strategy for doing this?


any advice would be appricated.  bob

0 Votes

Hi @DieterR , 


Segmenting your contacts based on purchase history is a great way to target your marketing! If you are able to export the contacts into various excel sheets based on purchases, (an excel sheet solely for car buyers), you can import that excel sheet into a new list within your Constant Contact account, so it will be separate from your existing list. 

Amanda G.
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