I'm running a gated content campaign using a Constant Contact landing page. I've had more than 300 visitors to the landing page but only five people who have downloaded the gated content. The only thing I'm asking for is an email address to download the content: no name, company, zip code, etc. People are obviously clicking on the ad to get to the landing page, but they are not converting once they land. Any ideas to improve conversion rate? Thank you.
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