Low conversion rate on gated content

[CIFMarketing0296]

I'm running a gated content campaign using a Constant Contact landing page. I've had more than 300 visitors to the landing page but only five people who have downloaded the gated content. The only thing I'm asking for is an email address to download the content: no name, company, zip code, etc. People are obviously clicking on the ad to get to the landing page, but they are not converting once they land. Any ideas to improve conversion rate? Thank you. 

[Amanda_G · Accepted solution]

Hi @CIFMarketing0296 , 

Where exactly are you sharing this landing page? Is it being shared on all social media sites, or just within an email campaign? Sharing the landing page on as many sites as possible, (your website, your social media sites like Facebook, Twitter, Linkedin, etc., and within your email campaigns), gives the landing page the most possible visibility. 

You might also consider sharing the landing page within a lead advertisement, so you'll be able to target specific demographics based on interest. 

[CIFMarketing0296]

Thanks for your response! Yes, I've shared it across several of our social media sites and in an email campaign. In the past, when I've created a landing page on our website, the conversion rate was much higher. This time I used Constant Contact and am wondering if there is something that makes these pages less attractive for the end user.