About Breitenbush

Hello @Breitenbush ,   When a contact unsubscribes, they're unsubscribing from all of your lists. This is done reasonably straightforward to ensure compliance with various anti-spam laws, federal and international.    Using the Update Profile system, you can include this as an alternative link in your email footer, which contacts can select to update their list membership, based on the lists you make viewable and editable. If multiple list options are available in your UP form, those options will also appear on the unsubscription confirmation page, as an alternative for contacts that click the unsub link in the footer.   Remember that not all lists need to be included in the UP / unsub setup. Contacts will only be able to manipulate their list membership for the ones you've explicitly selected to be available, viewable options. Contacts will simply see those available lists' names on the UP form / unsub confirmation page, and be able to decide if they'd prefer one of those.   See also: Unsubscribed contacts overview ... View more

Hello @Breitenbush ,   For your setup, I'd recommend having your main email be a standalone, and setting up click segmentation for each individual link you want to have result in an automation series journey.  You'll want to start by creating the individual lists that will correspond to each link. Then in your initial email, add click segmentation to the appropriate links, associating them with their corresponding list. Then set up your automations to be new list-joins, and associate each automation with a corresponding list. You can copy a series and make adjustments to its list and email steps' wording to save time on creation. Make sure to do tests to ensure everything - header, body, etc. - comes out as expected. Once you've confirmed everything is ready for those automations, activate them. Once you've activated your automations series, you can send out your initial email. ... View more