What kind of disclaimer? Is it the legal notice they have to have or something else.  ... View more

You have a fun subject to work with...so make your emails fun. Maybe add in coloring pages that the kids can bring for a free treat. Or recipes using your treats, ice cream sandwich cake. Definitely, need to engage throughout the year so they don't forget you ... View more

Someone else used to handle the emails thru constant contact. When I took over as Marketing Director, I started doing the emails. Long story short, we had to create a new constant contact account. Lost our history and had to re-enter our contact list. It's my belief that I lost some of our more active contacts.  ... View more

Our opens use to be 12% or more, good by industry standards but lately opens are way down. Business-to-business, so I can't get real funny with the subject lines. I try to do a general interest Monthly email & then split out the subjects with more info throughout the month. I think I lost some of my active subscribers when I switched my CC account.  ... View more