You have a fun subject to work with...so make your emails fun. Maybe add in coloring pages that the kids can bring for a free treat. Or recipes using your treats, ice cream sandwich cake. Definitely, need to engage throughout the year so they don't forget you
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Someone else used to handle the emails thru constant contact. When I took over as Marketing Director, I started doing the emails. Long story short, we had to create a new constant contact account. Lost our history and had to re-enter our contact list. It's my belief that I lost some of our more active contacts.
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Our opens use to be 12% or more, good by industry standards but lately opens are way down. Business-to-business, so I can't get real funny with the subject lines. I try to do a general interest Monthly email & then split out the subjects with more info throughout the month. I think I lost some of my active subscribers when I switched my CC account.
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