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In most cases, for small businesses, yes, you want to make these emails feel like they are coming from a real person. You don't want to send the email from a "sales@yourcompany.com" email address. And yes, adding some tidbits of bio, helps make that point. You can even include a small article with each email about something you experienced recently (good or bad things). That all helps you become more approachable, likable and makes people more comfortable with you. If we can be of help, don't hesitate to reach out. ... View more