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Stu123 · ‎03-18-2024

HI David. Thanks for the answer. I gave you a thumbs up. How do I give you a kudos? I am still perplexed about something: Why would someone open 163 of 165 emails yet not click on one? THAT is what causes me to wonder about how CC tracks opens. And there are more than 1,000 folks like that! Overall, our open and click thru rates are solid. We send around 80,000 emails per day, seven days week. They concern sports collectibles. For the past 30 days, we are at 59% open and 2.3% CTR. Thus, I am satisfied with how we are doing. I am just scratching my head over some of CC's metrics. If a CC employee contacts me, can we go over specific examples? I am not able to share them here in a public forum. Thanks. Stu

Stu123 · ‎03-18-2024

Hi everyone...and particularly Constant Contact tech folks. I have a question about what it really means when someone "opens" an email. I do not think it means what we all think it means. CC says I have 25,000+ "Most Engaged" folks. The definition is that people "regularly open and click your emails." (I cannot paste an image into this message. Only text is permitted.) Of those 25,000, over 1,000 do not satisfy that definition; and 5,000+ barely satisfy it. One guy opened 99% of the last 165 (163) emails sent but clicked NONE of them! Opened 163 but clicked none?!?!? That's not possible...if "open" means he manually clicked on the email in his Inbox to open it. So what does "open" really mean in a CC context? And what algorithm does CC employ that reports someone opening 163 emails yet clicking none of them? Clearly, no such person exists... Thanks. Stu

About Stu123

Re: What Does "Open" really Mean?

What Does "Open" really Mean?