About PeteT59

I'm happy to answer your question Pete. Opens is the number of times your email has been opened. The Open Rate is the percentage of email recipients who have opened your email. Clicks is the number of times a link within your email has been clicked The Click rate is the percentage of email recipients who have clicked a link within your email. Constant Contact has a great blog that explains opens versus clicks. https://www.constantcontact.com/blog/opens-vs-clicks/  They also have a great list of open & click rates by industry. Here is their most recent one. https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/5409-average-industry-rates?lang=en_US   If you have any questions, please reach out.   ... View more