Hello @GordonT47 ,
Based on our industry averages article, the following might apply to you : Email Marketing Reporting
Health and Wellness (physicians, home care, dentists, mental care, nutrition, etc.) - 0.97% average click rate
Personal Care Services (nail, hair, skin, nutrition, fitness, etc) - 0.69% average click rate
Recreation, Sports & Entertainment (Yoga studio, bowling alley, etc) - 1.12% average click rate
Based on your latest email, your personal average is well above any of the listed industry averages, so you're doing well. If you're looking to improve your click rates further, then you may want to check out these articles:
Improve your email click rates
Create more personalized emails to improve engagement
For future readers:
We update the industry averages article every few months, thus the numbers in the article may be different than what was true at time of writing this response. Please check the article for the most up-to-date info.
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