click rate

[GordonT47]

what is a good click rate for a newsletter, fitness/ wellness industry?

[William_A · Accepted solution]

Hello @GordonT47 ,

Based on our industry averages article, the following might apply to you : Email Marketing Reporting 

• Health and Wellness (physicians, home care, dentists, mental care, nutrition, etc.) - 0.97% average click rate
• Personal Care Services (nail, hair, skin, nutrition, fitness, etc) - 0.69% average click rate
• Recreation, Sports & Entertainment (Yoga studio, bowling alley, etc) - 1.12% average click rate

Based on your latest email, your personal average is well above any of the listed industry averages, so you're doing well. If you're looking to improve your click rates further, then you may want to check out these articles:

• Improve your email click rates
• Create more personalized emails to improve engagement

For future readers:

We update the industry averages article every few months, thus the numbers in the article may be different than what was true at time of writing this response. Please check the article for the most up-to-date info.