Hi Chester - Congratulations! It can be daunting but here are a few tips you might find helpful to begin creating your email. 1. Focus on value, not just selling. People are bombarded with messages, so grab their attention with something interesting. Offer insightful tips related to your industry, share surprising facts, or showcase success stories. Remember, what's in it for them? 2. Incentivize action with a special offer. This could be a discount on your services, a free consultation, or access to exclusive resources. A little reward goes a long way in encouraging engagement.
3. Images attract interest. People process visuals faster than text. Include eye-catching photos or graphics that tie into your content and brand aesthetic. Canva is a fantastic (and free) tool to create stunning visuals with ease - no design experience required. Here is an article from Constant Contact’s Knowledge Base that shows how to do that. https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/41610-Insert-Canva-images-into-your-campaigns?lang=en_US
If you need help getting started you can also take a look at these videos we prepared on how to design an email. https://youtu.be/ElF-Do_Hp_E?si=IM7zr2NVfBLbH2uL and https://youtu.be/ORIuhnqd2sA?si=E05vjqt6P8lRtNdb .
Let me know if you have any further questions. I’m happy to help.
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