Social commerce is also on the rise, transforming platforms into shopping destinations. This trend is facilitated by features like TikTok Shop and Instagram’s shopping options, which streamline the purchasing process within the social media experience. Authenticity has become a cornerstone of brand strategy. Consumers are increasingly valuing real and relatable content over polished and scripted material. This push for authenticity is evident across various platforms and is a key factor in building trust and loyalty with audiences. ADPWorkforceNow
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