As long form video seems to be making a comeback, one trend I've noticed is to take a longer video and pull a "trailer" version (short version). This allows you to use the long version in your marketing while also having the short version as a "teaser" to use in spots where shorter video works... perhaps the call to action is even to keep watching on x,y,z channel or landing page. Iv'e seen this done often with podcasts and interviews.
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