Cash Management Customers (constantcontact.com) Hi, I work for a bank and we send out very few emails a year. The ones we do send are important and we'd like as much click through as possible. On this email, there are multiple pages, so I opted to have a click button for all of them. Maybe that wasn't the right choice? Choosing a Subject line has also been tricky, because many of the bank-related words I choose aren't allowed through. For this one I chose Subject: Cash Management Customers and Pre Header: Important Information for You! This had a 52.9% open rate and 18.6% click rate. Any suggestions appreciated!
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