Hi @RoslynK7! I have some other ideas as well.
To market your agency, you'll want to consider where your target audience is. Since you note that your audience may not be tech-savvy, physical advertisement should be one part of your marketing strategy. Where will your clients be? This can be community centers like adult day care centers, VA hospitals, and physical therapist clinics. You can use physical advertisements such as flyers and brochures and ask these centers to include them on a board or discuss your business with their clients.
Thinking about my experience with relatives who needed a certain level of care, a relative or child will be looking for these services as well. They may be more tech-savvy and will search online for different agencies to work with. If you have a website, start promoting it through Google My Business. If you don't have one just yet, you can create a custom landing page to promote what you offer with the call to action being to contact you to discuss what you can offer.
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