This is our current landing page.  I would love to make it more inviting by adding a picture or something, and I'm wondering if I can add checkboxes for user interest segmentation.  I have much more to learn!   We currently ask for customer emails in our checkout process, and our website has a signup link, as well.    I am working on a resource PDF to offer as an incentive to sign up online, and will be adding a QR code to a poster in the shop once it's ready to launch.    I like the idea you mentioned about a one-time popup request--especially if it can be made to not take over the page-- but I find popups that load every time I visit a site downright annoying.  ... View more

I chose this goal as I have watched a number of our customers pass away over the past few years.  Our primary audience (2/3 of the total) on Facebook is age 55+, with over 40% in the 65+ age bracket alone. I did not have marketing goals last year.  This is my first month on the job 🙂 ... View more