This is our current landing page. I would love to make it more inviting by adding a picture or something, and I'm wondering if I can add checkboxes for user interest segmentation. I have much more to learn! We currently ask for customer emails in our checkout process, and our website has a signup link, as well. I am working on a resource PDF to offer as an incentive to sign up online, and will be adding a QR code to a poster in the shop once it's ready to launch. I like the idea you mentioned about a one-time popup request--especially if it can be made to not take over the page-- but I find popups that load every time I visit a site downright annoying.
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