Hello @LoriW35 ,
There's a few different options for landing pages, depending on what you're trying to do.
Sign-up landing pages are good for simplistic sign-up forms that can be linked directly to, rather than requiring coding to display and present. These are especially good when you need a quick sign-up for interest in a new list, linking to on social platforms, and for turning into QR codes that can be scanned at stores and conferences.
Custom landing pages are entirely whatever you want to use them for. They use a similar builder to emails, so it can be setup to appear and include any manner of info. It can be especially good for promos, more info pages, and including fuller articles to save space in newsletters.
Event landing pages are accessed and created in specific events. They're meant to provide additional info on an event, so your website, social posts, and/or event invites can be cleaner and more direct.
Survey pages are, as their name suggests, meant for conducting surveys. They're especially good for customer satisfaction, collecting feedback, gathering data, or even just figuring out the vibes of your audience on a particular topic.
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