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The Top 5 Elements Every Website Should Have   In today’s digital world, small businesses thrive on having a website that stands out and adequately represents their brand to potential and established customers. Your online presence not only makes your brand identifiable but separates you from the competition. What exactly will help you achieve a successful website?   Here are the top 5 elements every website should have:   A Professionally Designed Logo: Your logo is your brand’s identity and what will grab your customer’s attention. It’s essential to have a logo that is easy to read, memorable, and well designed. Keep in mind when choosing the theme and colors of your logo that your website should match. A Custom Domain Name: We recommend getting a domain name that matches your business’s brand for your website. A custom domain will help boost your SEO, make your website credible, and make it easy for customers to find your website online. Lead Generating Option: New customers need to stay in the loop regarding your small business, whether it’s for general updates or upcoming promotions. Adding a pop-up sign-up form to your website can help you build up your contacts organically and keep lifelong, happy customers. Quality Content: The content written for your website should have a purpose, be unique, and have a writing style that appeals to your target audience. A great place to start is researching your direct competitors and coming up with ways your business is different and why your customers should choose you! Contact Information: Being accessible to your customers and providing direct contact information like a phone number, email address, or a contact form on your website is a must. Providing outstanding customer service helps build trust and brand loyalty with your customers.   At Constant Contact, we want your small business to be a success by helping you build a solid reputation online with a professionally designed website that includes the top 5 elements. Ready to get started? Go to https://ctctdesign.com/website-service/ and sign up today! ... View more

We’re excited to announce the Animated Templates Giveaway for the month of February (and… a little bit of March)! We wanted to show a little love to our customers and help them shine with some animated templates. Entry is simple -- reply to this article, “Make Your Emails Shine with Animated Templates,” using your Constant Contact Community username, and you’ll be entered for a chance to win one of ten animated templates crafted for you by our Professional Services team. Visit here for examples of what animated templates look like.    Giveaway ends on March 10, 2020 at 11:59 PM EST. UPDATE: The Giveaway has ended. Thank you to everyone that has participated. We will be selecting the winners and notifying them this week. Stay tuned!     Original article below.   Have you been searching for a way to take your emails from ordinary to extraordinary? At Constant Contact, we want to provide our customers with an exceptional way to stand out from the crowd---by using our animated templates! If you want to send out something extra special for the upcoming holiday season, our animated templates are the perfect way to make your emails shine.   Our Professional Design team comes up with many unique animation styles that encourage our email marketing best practices. We want to help you look professional and astonish your readers. We offer a variety of categories such as seasonal, holiday and business industry animations. You can choose up to three templates, and we will add in your branding with your logo, contact information, and links to your social media pages. All you need to do is simply add the content! Check out some great examples here.     Our Professional Design team has a passion for creativity and imagination. Let us take your branding to the next level! Want to dig a little deeper in the benefits of animated templates? You can click here for your ultimate animation guide.   ... View more

Do you ever feel the pressure of marketing your business online but are always pressed for time? Or do you have no idea where to start with utilizing your Constant Contact account? If you answered yes to either of these problematic questions -- we have the solution! At Constant Contact, we are here to help and provide you with the right professional service to make you and your business successful. The professional services we offer are known as Marketing Advisor and Marketing Manager.   Marketing Advisor: Teach Me Constant Contact has so many great resources available that go beyond sending emails. We want to help you optimize your account features such as List Segmentation, Sign-up Forms, Integrations, Autoresponder, Survey, and Polls. What about online advertising outside of Constant Contact? We have you covered there as well! For some, the endless options can be a bit overwhelming, but that is where your Marketing Advisor comes in! Our Marketing Advisor service helps customers save time by guiding you on where to start, teaches you how to utilize available tools to connect with your contacts, and maximizes your online marketing strategy. Your dedicated Marketing Advisor will help you develop a Digital Marketing Strategy Plan, assist you with Google, Instagram, and Facebook Ads, plus advise you on the best online marketing approach based upon your business needs.   Marketing Manager: Do It for Me Need something more hands-off? Then our Marketing Manager is right for you! Your Marketing Manager consultant will write your email content, create and send emails, focus on growing your contact list, and post social media and Google ads online. Your consultant will always provide you with drafts to get your approval on the content. Whether you are pressed for time or struggling with your online marketing, we have a professional service to fit your needs. The first step is determining which service is right for you and then guide you from there. With Constant Contact, you have the tools, and our professional services staff provides you the marketing expertise. Let’s work together on creating your success! ... View more