We have customers unsubscribing from our emails without meaning to so often it's ridiculous. Almost every email we send out, we get unsubscribes, and then later our members will be irritated that they've stopped receiving our updates and they will swear up one side and down the other that they never unsubscribed. Many of our members are of an advanced age and the resubscribe process is onerous to them. They don't understand why they have to "go through all these steps" to be re-added to a list they never meant to unsubscribe from in the first place. I understand the necessity of allowing people to unsubscribe, but clearly it is far too easy to do if so many people are doing it unintentionally.
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