I am looking for feedback on the headline, and then the headline with the recipes, Should these be combined? I am not sure if I need a 3 subject to insert after or before New Arrivals
Thanks for sharing. I love the idea of National Lasagna Day!
Headline
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Current Headline: It clearly sets the context but could be more engaging.
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Improvement: Use a more captivating headline like "Indulge in the Best Lasagna Recipes" to grab attention.
Recipes Section
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Layout: Keeping recipes in separate sections is effective for clarity. Merging them might overwhelm readers.
Individual Recipe Sections
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Titles and Descriptions: Each recipe’s title and description are clear and effective.
Specific Suggestions
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Engaging Headline: Use a more alluring headline to entice readers.
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Highlight Key Ingredients: Use bold or different colors to highlight key ingredients or unique aspects.
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Add CTAs: Include call-to-action buttons under each recipe to view the full recipe.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |  |
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Hi @TaraStachnik-CheeseHaus2024,
What a fun email! While I know that Lasagna Day has come and gone, here are a few tips for future emails!
The information you provided was great, but it made the email a bit long. I recommend taking that whole section of recipes and making them into a blog. That way, you can get fresh content on your website, which benefits your SEO. Then, you'll be able to cut down the length of your email to make it easier to skim and consume. Ideally, your email will have no more than 200 words or 20 lines of text in total. You could also do the same thing with the "New Arrivals" section. 
Your email has a lot of links, which can confuse readers. You want to make it ridiculously easy for someone to know what to do within an email. The more links in an email, the less likely a reader is to click on any of them. Try to stick to no more than three links in your email.
The Cheese and Chocolate Pairings graphic is fun, but not all email programs automatically load images, so folks who use tools like Outlook might never see it. I recommend writing out any important text in your email instead of in a graphic to ensure that people can see it all.
Most importantly, I know where to go if I ever find myself in Frankenmuth! Your shop looks AMAZING!! I LOVE cheese!
Happy Goat Cheese Month!
Tracey Lee Davis ZingPop Social Media Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
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I am so happy to help!
Tracey Lee Davis ZingPop Social Media Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
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Great question, Tara! All of your images should link to the Call to Action that goes with the picture. I'd recommend having a picture, a short paragraph, and a call to action in the form of a button. The picture and the button would link to the same place. That would be considered one link, since it is going to the same place.
Here's a quick article about best practices for including links in your campaigns.
Tracey Lee Davis ZingPop Social Media Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
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