Now that you've set your goals and have a clear expectation of what you're working towards, it's time for Week 2 of Constant Contact's Ready, Set, Send Challenge! This week, we're turning our attention to the ins-and-outs of crafting the perfect email. A well-written and designed email can make all the difference in engaging with your audience and driving the results you want. Watch the video below, and then share an email you created – either in the past, or a brand new email with BrandKit, to earn your badge and get feedback from our community and coaches.
I’m Aaron Wesley Means, founder of ACTIVATE Business Solutions, based in Asheville, North Carolina. For more than 12 years, ACTIVATE has served clients of all shapes and sizes from local to national, has trained thousands of businesses through seminars, webinars, and conferences, and is a recurring award-winning solution provider.
In this week’s Ready. Set. Send Challenge, we will tackle a true cornerstone of successful marketing: your emails. The inbox is easily the most powerful and visible strategy in your marketing lineup, so it has to be great! What does that mean? Designing the perfect email starts with the basics of a great subject line, stellar branding, and a handful of critical components ranging from a featured image, font size, a call to action, or social media integrations. Be sure to plug in for Week 2 of Ready, Set, Send for a breakdown of how to execute the perfect email.
Behind most successful projects, careful planning keeps everything on track and makes sure the results have impact (we love using the word ‘impact’). Crafting an effective email campaign is no different. Check out our 7-step checklist below and try implementing the strategies that make sense to rise above the inbox clutter.
🗒 Feeling overwhelmed? Download our PDF cheat sheet on The Anatomy of a Perfect Email to design the perfect email faster.
You can spend hours crafting the perfect communications, or you can use Constant Contact tools to cheat your way to more opens, more clicks, and more time saved. Click to see if you know these shortcuts:
Use the BrandKit feature under Tools to ensure consistent application of your brand. BrandKit acts like a library for your logo, colors and even images, and applies them to our special Layout Templates.
To take advantage of BrandKit, enter your URL or upload colors and images, make any tweaks you want, then click Create choose Email, and choose Layout templates. Your aesthetic will be instantly added to emails.
There are several easy ways to make your subject lines pop. When editing your subject line in Constant Contact, check out the “recommend subject line” options to see if AI has any better ideas.
To really catch a subscriber’s attention, click on the Personalize button to include a subscriber’s first name. Adding emojis might also do the trick.
Finally, when you’re scheduling your email, check that A/B Test toggle under Campaign Info and try testing one subject line against another.
We recommend using the free graphic design tool Canva to craft crisp, bold, and eye-catching images. Once you're satisfied with your creations, you can save your graphics, photos, and more directly to your Constant Contact library, making it easy to incorporate them into your emails.
Have a lot of Instagram-worthy photos on your phone? Download our mobile app, and save those photos directly to your image library.
Reply below with your email’s permanent URL or a screenshot of your draft, and you’ll receive the Week 2 badge. It will be proudly displayed on your Community profile, plus keep an eye out in your Community inbox for a larger image to share on your own social channels once Week 2 is finished.
TL;DR
Design the perfect email by following the 7 Essential Design Elements from the Anatomy of a Perfect Email handout and dip your toes into BrandKit. Watch the video, follow the tips, and crank out those emails for greater inbox visibility, improved open rates, and increased click rates galore!
Not yet a Constant Contact customer but want to start creating beautiful-looking emails? Start a free trial.
We’re excited to see what cool templates you come up with!
Aaron Wesley Means ACTIVATE Business Solutions Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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This is a great start! I love the branded colors and big text to identify that there's a sale your customers will not want to miss. Your call to action button is bold and truly stands out next to your logo. I also really like how your image is the background of the email. It's aesthetically pleasing and adds depth.
Although I can't see the footer of the email in this screenshot, consider adding your personal details so a customer can reach out to you on social media, visit your website, or share your details with their network!
Abigail St Jean Community Program ManagerHelp others find this post by giving it kudos. |
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This is a great email, Amy! Since it represents your personal brand, and your work, there a few things you might want to tweak:
Great to see the full view! Last bit of advice- maybe put the call to action button front and center under your SALE of the year text and see how much more engagement you get!
Abigail St Jean Community Program ManagerHelp others find this post by giving it kudos. |
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Nice job on this email! Your logo and branding is present and clear, you have a nice big featured image that also gives a good headline at the same time. You have a call to action that matches perfectly. If your font is smaller than 16 I'd consider increasing it (not sure on the particular screen I'm using to look). The footer is a great start but I'd consider adding some more contact info or details about the business if you are open to sharing that with your list members! Overall I love the simple clean easy to absorb layout and messaging. Great work!
Aaron Wesley Means ACTIVATE Business Solutions Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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Hi community coach! I am new at this. Just in the last day or so, I have received tons of suggestions and advice, and even responses to businesses that are not related to ours. How can I stop the flow of irrelevant responses to my email challenge activity? thank you for helping me modify the settings to only see responses to our activity.
Hi @SherylH15. At the bottom of your notification email, there should be an option to set your notification preferences. You can also change them by clicking on your avatar when signed into the Community > My Settings > Subscription & Notifications > Check the box for the week > click dropdown > delete selected subscriptions
Our consumers are in the pharma, pharmacoepidemiology, pharmacovigilance, health outcomes research fields so we also have enterprise level email scanners which wreak havoc on opening statistics making them useless.
We typically send out newsletters every few months like this.
I think this is a great newsletter! (and shout out to my North Carolina neighbors) Off the bat, it's a lot of fun, and as we move through the checklist it's obvious your logo and branding are in place. You do have a featured image but the way it's laid out it takes a scroll or two to get into it: the monthly header and the Halloween graphic. I think the words Charles H. stone Memorial Library and Pilot Pages graphic are taking over your most valuable real estate in the email, which is what appears "above the scroll" when it loads. (I'll also mention here you should link everything to a relevant location online - the logo or header to the website, etc. You may have done that and just not in this example draft...)
The Halloween Trick or Treat Party announcement and request for candy donations could be the perfect featured item with call to action up top with the special Halloween Header graphic. Below that section could be your monthly calendar. Your footer looks good as far as information on hours, but I would suggest showing the address in large easy to read font in case someone wants to know where you are located - especially nowadays when we touch the address to active directions on our smartphones...
To recap: your email is lots of fun and is well laid out, has excellent and relevant content and resources, but could benefit from a re-approach to the top half of the email and by putting a clear call to action earlier in the email.
Aaron Wesley Means ACTIVATE Business Solutions Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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